The Rotary Club of Florence is providing a Covid-safe activity for residents and visitors, opening the Rotary Beauty Trail for the first time during the fall. The Beauty Trail will be heavily promoted during November and December, showcasing bright autumn colors and holiday lights. A new podcast entitled Rotary Beauty Trail features an audio tour of the 13-mile driving trail, and a map with driving instructions is available online, at the Florence Visitor Center, Florence Library, and Taylor Garden Shop. CDs of the audio tour are also available in those locations.
The Florence Rotary Beauty Trail promotes Rotary continuously with approximately 55 Rotary signs along the route. The Beauty Trail maps and driving instructions are provided to SC Welcome Centers along I-95 to increase visitation.