Rotarians get tips on social media management
Rotarian Katherine Anderson welcomes public relations expert Robert Butt as the guest speaker for a Capital Rotary Club meeting. Butt, president/chief creative officer for Marking Performance, LLC, has 32 years of experience in branding and strategic communications. He briefed club members on “outrage management” – how a business or organization can best respond to complaints voiced on the internet and on social media. Butt has been recognized for public service by the American Advertising Federation and received an “Aid to Advertising Education” Award from the University of South Carolina, where he’s also an adjunct professor in the College of Mass Communication & Information Studies.