Image consultant Brian Maynor told Capital Rotarians that a person’s attitude, behavior and appearance are powerful, underutilized tools for success. Maynor – the club’s guest speaker on Feb. 27 – built a reputation over the past decade as a lifestyle coach, helping clients transform their image, boost their confidence and feel empowered to look and feel their best. While most people think “image” is largely based on physical appearance, Maynor said attitude and behavior influence 90% of personal success. Attitude affects mental and physical health, engagement in both work and life, communication skills and effectiveness, morale and productivity. Behavior encompasses not only actions, but also factors such as verbal and non-verbal communication, eye contact, gestures, movement, posture and habits. “Habits are a big part of our behavior,” Maynor said, “so we need to pay attention so we can address them.” He described common “bad behavior” examples that include (1) inappropriate verbiage or lingo, (2) lack of punctuality, (3) excessive cell phones usage, (4) interrupting or talking over others, (5) being disengaged and (6) not abiding by dress codes, either formal or informal.